Any documents, data or presentations delivered or shared by the third-party firm Learfield concerning University of Oregon athletics and fan/supporter profiles, their data, tendencies, demographics, purchase power, or related information. This data and insight could be provided, but is not limited to, the university’s contract with Learfield or Learfield Fanbase – if helpful in searching. I’d request these records for any data or information shared/amassed/compiled from 2025 or to-date in 2026. For context, Learfield – listed as a partner of the University of Oregon – says it is a ‘leading media and technology company powering college athletics’ that ‘delivers influence and maximizes reach to target audiences’ including ‘game ticketing and donor identification for athletic programs,’ among its many offerings. Lastly, I’d request this same fan/supporter profile and data information listed above if it is collected or shared with the university not by Learfield itself, but by any other third-party organization including, but not limited to, Vision Insight, Placer AI, Playfly, or any others.
Records
Requestor
Watson, Evan
Organization
KGW
Initial Request Date
01/16/2026
Status
No Responsive Records
Request Completion Date
01/22/2026
Request ID
2026-347